The Consumer Concept of Niche Access

As economy grew over the centuries, more and more entrepreneurs have profound cognition that consumers are the ultimate decisive force of market competitions. Because they can influence the market and also sources of injection of new working capital. So whoever gained the largest share of consumers, will have the largest market and a huge injection of capital, and this is how the “Consumer Capital Theory" is derived.

The core of “Consumer Capital Theory” is to turn consumption into production, when consumers purchase products from merchants, the manufacturers and commercial enterprises should treat the purchases as investments in their business, and after a certain time interval, consumers are paid with certain percentage of the profits. At this point, the buying behavior of consumers has become a savings behavior, participation in production and investment behavior. In view of this, their consumptions will turn into working capital and consumers have become investors.

In fact this is to upgrade the consumers from the end of product chain into the front of the chain in the capacity of investors. When consumers purchase, they benefit from the business growth, and providing new impetus to the development of the industries at the same time, under this condition, consumption has transformed into capital, this is the same for monetary capital and intellectual capital, which have become the direct motive power for the enterprise and local economic development!

As a leading consumer platform and Interactive portal for consumers and merchants, Niche Access International affiliate with various business operators i.e. retail stores & hyper markets, food & beverages chains which guide consumers towards Mass Aggregate Consumption. By transforming their Daily Needs Expenses into a profitable business and share an annual turnover of hundreds of billions of ringgit or dollars in profits.

We started in Malaysia and is rapidly moving towards global market, leading you to achieve an outstanding accomplishment in life.